24 Peak Challenge
Leading overseas development agency CARE International UK have laid down the gauntlet for intrepid individuals from the City- in the shape of the CARE 24 Peaks Challenge supported by Lexicon Partners.
This event, aimed at raising much-needed funds to support CARE’s overseas projects, will see adventurous participants scaling 24 mountain peaks in as many hours! Teams will take in the most stunning scenery of the Lake District National Park, and conquer classic peaks such as Helvellyn, Great Dodd and Scafell Pike along the way.
The CARE 24 Peaks Challenge is part of the 2008 CARE Challenge Series, through which the organisation aims to raise well over £1m for the charity’s essential work overseas, helping 55 million people in over 60 countries find routes out of poverty.
The CARE Challenge Team are also conscientious about protecting the environment throughout the Challenge Series. Says Challenge Event Manager Neil Munro, “We specialise in UK events and minimise our impact on the environment, locally and globally. We have a strict code of conduct, developed alongside the Institute of Fundraising, including limiting participant numbers and using less popular routes to limit the effects of erosion. We donate a percentage of the event profits to maintain footpaths and run litter-picking contests during our Challenges! We limit teams to one vehicle each and offset our carbon emissions. So participants can enter knowing they’re only doing good.”
In 2007, a total of 182 teams across 12 events raised £1.1m for CARE, and the team hope to top this figure in 2008. Places are going fast so the CARE Challenge Team is urging people to sign up!
To get involved in the CARE 24 Peaks Challenge supported by Lexicon Partners, visit www.carechallenge.org.uk/24peaks
For more information:
Jo Broughton, CARE Challenge PR & Communications Executive
020 7934 9414 or
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Notes to editors
About CARE
1. CARE is one of the world’s largest aid agencies, working in over 60 countries to fight poverty and helping more than 55 million people every year. Our long-term programmes tackle the deep-seated causes of poverty and we are always among the first to respond when disaster strikes. We remain with communities to help them rebuild their lives long after the cameras have gone. CARE is working to put an end to the causes of hunger and poverty that keep 120 million people in sub-Saharan Africa permanently living on the edge of emergency. Our Living on the Edge campaign is calling on the international community for a dramatic overhaul of the system which is keeping people trapped, and to give higher priority to recovery and prevention programmes, like seed distribution and improved veterinary services so that families can pull themselves back from the edge and be in a stronger position to fight off the next emergency themselves.
For more information about CARE, visit www.careinternational.org.uk.
2. The Challenge Team at CARE have been running mountain-based Challenge events for thirteen years. Companies that took part in CARE Challenge’s 2007 events include: PwC, Deloitte & Touche, Marks and Spencer, Starbucks, KPMG, Hugo Boss, Deloite and Touche.
3. For details of our 2008 events please visit www.carechallenge.org.uk.
4. 2008 CARE Challenge event dates are as follows:
29 March - CARE Adventure Race
10-11 May – CARE 3 Peaks Ireland
7-8 June – CARE 3 Peaks supported by Computer Weekly – for the IT sector
28-29 June – CARE 24 Peaks supported by Lexicon Partners
12-13 July – Kaplan 3 Peaks Challenge – for the finance, accountancy and law sectors
21st June- Prima Solutions Adventure Challenge – for the fashion and retail sector
6th July- Starbucks Adventure Challenge – for Starbucks Partners
6-7 September – CARE 3 Peaks Challenge supported by Square Mile Magazine
11-14 September - CARE 3 Peaks Spain
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