Womenswear Buyer take on the Challenge

8th March this year saw the global celebration of International Women’s Day, taking place on the 100th anniversary of the New York protests which earned women the right to vote in the USA, and highlighting the continued importance of gender equality today.

While women’s rights have moved forward significantly in the Western world in the last 100 years, many of the world’s poorest countries are miserable places for women to live. According to CARE International, women are the poorest people in the world. More than 70 per cent of the 1.3 billion people who struggle to survive on less than 60 pence a day are female.

ImageGender is one of the main focus issues of CARE’s work in over 60 countries. Take Afghanistan - one of the most dangerous places to be female - where in some areas girls are used to pay opium debts, many women endure deaths threats because they work, and only two per cent of rural women can read and write. CARE seeks to tackle these inequalities by providing education to thousands of women and girls.

CARE Challenge media partners, Womenswear Buyer, have been inspired by CARE’s work for women. As well as partnering with CARE to publicise the Prima Solutions Adventure Challenge for the Fashion and Fashion retail sectors, they have gone that extra step and entered an all-girls team in to the Challenge. This will see them pedalling and paddling for CARE during the 12-hour multi-activity event this June!

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Girls' education in Afganistan
Says WWB Editor Isabella Galuschka, “Here at WWB we recognise the importance of CARE’s work, particularly the many projects addressing gender issues, and all at the company wanted to get involved in the Prima Solutions Adventure Challenge for CARE. We saw International Women’s Day as the perfect excuse to get an all-girl team together, and on 8th March we got signed up! We’re all really excited about the challenge- especially now that media partner Menswear Buyer have also entered an all-boys team! The challenge is on - and we’re determined to complete it!”

Isabella and her team will be hiking, biking and canoeing in the Prima Solutions Adventure Challenge on 21st June this year, along with teams from the Fashion and Fashion retail industry. If you’re interested in joining them, register your team here.

 
 

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CARE challenge are an in-house charity fundraising team. We offer many exciting charity events that you can join. All our charity challenges offer amazing adventures outdoors and lots of our activities take place over adventure weekends. If charity runs are your thing, then we have lots to offer - 10K runs, half marathons and many other running events. Or, how about cycling events for charity? We certainly have lots to offer in the charity cycling department. There are charity rides where you can cycle London to Brighton or you can even do a charity bike ride from London to Paris, if London to Brighton isn't far enough! We also have some charity walks and hikes. Later this year we have a sponsored walk that is 25 miles long in order to celebrate the 25th anniversary of CARE International's UK office. If activities outdoors and adventure weekends get your adrenalin pumping, then why not sign up for one of our mountain challenges? We have numerous charity challenges on mountains over the year from three peaks challenges to 24 peaks challenges - if you think you're up to it! For many of our charity fundraising events you can register as a teamleader or part of a team. We believe our charity challenges offer great teambuilding activities and are really great for team events. So if you're interested in corporate team building through a great charity challenge then the CARE Challenge Series is for you. Click here to see all our charity challenges.