Fifteen teams from Timberland, Hugo Boss, Supergroup, Rampant Sporting, CVUK, Incorporatewear, Them London, Prima Solutions and more turned out, ready to challenge themselves and challenge poverty. The day began early, with teams assembling at 7am to begin a 14 mile mountain biking route across heathland and clifftops. The summer heat built throughout the morning, adding to the challenge- but sweat-soaked efforts were rewarded along the way with resplendent views across the sparkling Atlantic ocean.

Participants then faced an 11-mile trail challenge, running or hiking through forests and across beaches. A diversion along the route gave teams a chance to cool off in the sea as they took to their kayaks to complete a 1.2 mile loop, before taking to the final leg of the trail on foot to the finish line.

Achievements were celebrated at an evening reception, where prizes were awarded for outstanding teams. The fastest overall team were Timberland’s Mark Svensson and James Davies, who beat Supergroup by one minute to ensure Timberland took the title for the third year running. The fastest team of three were also from Timberland, and Hugo Boss was the fastest team of four. The most important prize of the night, the award for the top fundraisers, went to Supergroup who raised over £10,000. An honourable mention went to Timberland, who have raised over £67,000 for CARE since 2008.

CARE International’s Neil Munro made a speech informing participants about the people their funds would be helping. CARE works in 87 countries to help the world’s poorest people to find a route out of poverty. Neil spoke about Etenesh, an Ethiopian farmer who received training and resources from CARE to manage and increase her finances. CARE gave her two goats, which she now breeds. Their milk feeds Etenesh’s family and their offspring are sold. Etenesh can now send her children to school, helping the family to break out of the cycle of poverty.

For the past seven years the event has been sponsored by leading suppliers of complete multi-channel IT solutions to the fashion market, Prima Solutions. Throughout that time, the event has raised over £350,000 to support CARE’s work. Managing Director John Norman spoke about his company’s involvement with CARE, a cause close to his heart- he thanked teams, staff and volunteers for the challenge’s continued success.Teams then expended the last of their energy on the dance floor until the early hours!

Team Results:

Team Name	Company	Trail / Kayak	Cycle	Total
Team Lightning	Timberland	02:26	01:17	03:43
Superdry 2	Super Group	02.31	01:13	03:44
Duckular	Timberland	02:35	01:21	03:56
Hugo Boss	Hugo Boss	02:56	01:49	04:45
Prima Solutions	Prima Solutions	03:27	01:19	04:46
Superdry 1	Super Group	03:08	01:40	04:48
Rampant Sporting	Rampant Sporting	03:11	01:39	04:50
Charlottes Dark Horse	Timberland	03:18	01:47	05:05
ICW	Incorporatewear	03:26	01:43	05:09
CVUK	CVUK Group	04:03	02:22	06:25
Team Extreme	Timberland	04:10	02:21	06:31
Blood, sweat & beers!	Them London	05:00	01:36	06:36
Average Joes	Timberland	04:46	02:25	07:11
Superdry 3	Super Group	04:54	02:51	07:45

The eighth Prima Solutions Adventure Challengewill take place in a new location in 2013.